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Wednesday, July 04, 2007
Azzurri shines in O2 channel
Azzurri becomes first O2 partner to be accredited in both O2 Advance and the O2 Data Centre of Excellence

O2 today announced that it has invited Azzurri to join the O2 Data Centre of Excellence, an exclusive group of UK business partners working closely with O2 to grow the mobile data market. Azzurri becomes the first O2 partner to be a member of both O2 Advance and the O2 Data Centre of Excellence, a huge recognition of Azzurri's success in the O2 Channel.

Azzurri has been selected to join the O2 Data Centre of Excellence as it now meets the selection criteria in terms of data connections, ARPU and retention performance. Azzurri also manages a significant number of large corporate customers for O2.

O2 launched the O2 Data Centre of Excellence in January 2007 to bring together leading experts in mobile data to best meet the needs of SME and corporate customers and to collaborate and grow the mobile data market. In joining the O2 Data Centre of Excellence, Azzurri will gain access to a range of benefits including marketing support, training and recruitment of high-calibre data specialists. The O2 Data Centre of Excellence is the first partner programme of its kind in the UK and is sponsored and supported by RIM and Nokia.

Azzurri has been a member of O2 Advance, O2's first partner programme, since its inception and is the strongest performing partner in the Southern region in terms of SME and data connections. It is also one of O2's largest Direct Independent (DI) partners nationally.

"Azzurri has proven itself as a very strong partner for O2 across the board, and in particular in data sales. Being selected for both O2 Advance and the O2 Centre of Excellence is an excellent endorsement of Azzurri's ability to meet the needs of our business customers," said Ben Dowd, General Manager, Business Sales, O2 UK. "We look forward to continuing to work with Azzurri to grow sales in this market."

"We are delighted to be the first independent to be appointed to both O2 Advance and the O2 Data Centre of Excellence," said Simon Price, Sales Director, Mobile, Azzurri. "Having re-focused our sales team to be more data-centric, we are now witnessing the results with excellent penetration of data services to new customers, as well as our existing customer base."

The launch of the Centres of Excellence for Data and M2M in January 2007 followed the re-focus of O2's UK business strategy to adopt a more IT-focused approach to corporate and SME sales. Each centre of excellence is specifically tailored to the area of business it covers, and aim to bring together experts in these areas to offer integrated end-to-end offerings to customers. Members of the centres of excellence benefit from:

* O2 Endorsement and customer support
* Marketing support
* Recruitment (access to O2 recruitment agency for high calibre data sales professionals)
* Training and accreditation
* Dedicated O2 pre-sales data consultants
* Trial/loan of devices
* Access to events

O2 Advance is O2's support programme for Direct Independent partners in the UK. The programme offers a range of features including sales incentives and rewards, guaranteed market funding, bid management support, a dedicated sales support helpdesk and jointly branded sales tools to help DIs further develop and grow their businesses.


About Azzurri Communications
Formed in June 2000, Azzurri Communications is one of the largest converged voice, data, and managed service companies in the UK. Annualised turnover is in excess of £150 million. There are circa 900 employees worldwide. Headquartered in Newbury, UK, Azzurri currently has sales and support operations in Fareham, High Wycombe, Kingston, Weybridge, Birmingham, Burnley, Hull, Wakefield, East Kilbride, Los Angeles and Sydney.

Partnering with leading manufacturers and networks, Azzurri provides solutions that include voice, data, networking, digital print and mobile. Azzurri also provides consultancy such as in-depth communications audits for large corporations and comprehensive telecoms management services. For further information visit http://www.azzurricommunications.com

For further information please contact:
Rebecca Dean Louise Wheble Joe Doyle
Insight Marketing Insight Marketing Azzurri Communications
01625 506416 01625 506439 01635 520360
rdean@insightmkt.com lwheble@insightmkt.com joe.doyle@azzu.co.uk

About O2
O2 is a leading provider of mobile services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2's 17.8 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider

O2 was ranked as 5th best place to work in the Best Companies to Work for 2007 List and has been awarded a two-star accreditation denoting an 'outstanding' company.

(For b-roll footage of O2, please visit http://www.thenewshub.co.uk

For further information please contact:

Nick Wilkins
O2 Press Office
Mobile: 0771 2020937

The O2 Press Office - 01753 565656


This feed contains news releases issued by the technology clients of Insight Marketing and Communications Ltd


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