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Insight Marketing - Client News
Monday, April 02, 2007
PRESS RELEASE: ApplianSys appoints new non-executive director

New hire brings Easynet and Demon Internet experience

2 April 2007: ApplianSys, which boasts a growing range of server appliances for corporate networks, has today announced the appointment of Grahame Davies to the Board. Grahame has a strong background in the Internet and telecoms industries, as well as many years experience of growing companies in the high growth and technology sector.

As non-executive director, Grahame will play a crucial role in helping ApplianSys to build on its established user and product base. ApplianSys already has an impressive Global 500 customer list, and Grahame's experience working across multiple countries will be vital. "I spent six years as group managing director of Easynet Group plc, and was in charge of organic growth strategy and acquisitions in the UK and mainland Europe. So I have an understanding of the buying processes in European countries," explained Davies. "This is an exciting time in ApplianSys' development. Having just received third round VC funding from the London Technology Fund, it is in a great position to develope its product set and build on the hard work and success it has enjoyed so far."

Over the years Davies has built up impressive credentials in the industry. Before Easynet, he was director of Demon Internet, and has more recently been CEO of ASTRA, another ISP and Telco. He has also been a main board member and funding council chair of the Internet Watch Foundation (IWF). The IWF is an industry body set up to provide a hotline for reporting child pornography on the Internet and is funded by the Internet industry. Davies is currently non-executive chairman of London Internet Exchange (LINX), the largest and most successful Internet exchange point in Europe.

Mike Clark, CEO of ApplianSys, said: "We're delighted that Grahame is on board. His experience in growing companies will be an important contribution to our goal of being a leading European appliance vendor. Our recent funding injection will enable us to increase investment in product development, customer service, marketing and channel development activities. And with Grahame's assistance we will be able to make the most of this opportunity."


Media contacts:
Natalie Gross/Deborah Leah, Insight Marketing & Communications Ltd
Tel: 01625 500 800
ngross@insightmkt.com or dleah@insightmkt.com

About ApplianSys
ApplianSys designs and manufactures a growing range of server appliance solutions that make IT network managers' lives easier and save them money. Corporate network managers are turning to appliances in increasing numbers, because of the benefits they offer: ease of use, greater security and lower costs.

With modest resources to date, ApplianSys has proven its product and business concepts. It has already established a strong track record with Global 1000 customers across Europe and North America. It has a distinctive approach to products - which has won plaudits from blue-chip network managers; and a distinctive business model that exploits the fragmented nature of the fast-growing appliance market and promises high scalability to investors. ApplianSys develops products based on existing network application software - either open source or from commercial partners. It is already a leading player globally in the DNS appliance market, and in the UK cache market, particularly in education.
For further information please visit http://www.appliansys.com


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