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Insight Marketing - Client News
Wednesday, September 13, 2006
RED-M SPONSORS THE IN-BUILDING & IN-TRANSPORT FORUM 2006


London - 13 September 2006. Red-M, the pioneer of Total Airspace Management (TAM), has announced that it is a supporting sponsor of the 2nd Annual In-Building & In-Transport Forum, the showcase of wireless technologies and solutions for the in-building environment, to be held at The Marriott London Regents Park, on 27th and 28th September 2006.

What does this event have to do with Red-M and TAM you may ask? Red-M has over a decade of experience of in-building and in-transport wireless solutions, including those in complex and difficult to manage environments such as tunnels, airports, stadiums and exhibition centres. The company is expert in all wireless technologies, including Wi-Fi, 2G, 3G, PMR, WiMAX and more. It uses its expertise and innovative, patented technologies to advise operators, enterprises and landlords on how to make the best use of wireless, ensuring a return-on-investment.

TAM from Red-M is about controlling and managing the air in and around a building - its airspace - to ensure the safe, secure and reliable use of wireless technologies and, where appropriate, turning the wireless infrastructure into a revenue generating business asset.

As a supporting sponsor of the event, Red-M's participation not only marks the company's position as the market leader in the design, implementation and management of wireless infrastructure solutions for in-building, campus and metropolitan environments, but it also demonstrates its innovation and expertise in new and emerging wireless systems and technologies.

The first day of the conference sees Red-M's Chief Technology Officer, Simon Saunders, demonstrate Red-M's expertise in the field, via a case study presentation: "BAA: In-Building Wireless For The Large-Scale Enterprise - Total Airspace Management". Simon will talk about BAA's wireless challenges, and how the key characteristics of Red-M's Universal Wireless Infrastructure were used to meet the need for holistic airspace management to deliver an all-embracing radio strategy for BAA's seven airports.

Red-M will also take centre stage on the second day of the event, when Simon, as Chairman of the day, will deliver the opening address. He will also be taking part in two panel sessions on the subject of "The Impact of the New License Auction on the UK Mobile Market" and "Can 3G Access Points and Micro Base Station Technology Drive New Revenue Streams for Operators?"

Simon's credentials in this industry are impressive. He has developed innovative technologies, has 15 patents to his name and has authored more than 100 papers on the subject of wireless technologies.

For a one-to-one briefing with Red-M's CTO to discuss Total Airspace Management and Red-M's views on the wireless industry, please contact Kate Smith on +44 (0) 1625 506 420 or email ksmith@insightmkt.com <mailto:ksmith@insightmkt.com>

Notes to the editor

About Red-M
Red-M designs, implements and manages wireless infrastructure solutions for in-building, campus and metropolitan environments across the commercially available spectrum of radio frequencies. For Red-M, wireless is not only Wi-Fi: it is 2G, 3G PMR, WiMAX and more - technologies of which it has specialist knowledge, and has developed in-depth expertise of how to deliver real world solutions.

Independent from equipment vendors and offering a total, all-embracing service, Red-M is also a thought-leader in new and emerging wireless systems and technology, advising operators and users on the opportunities and challenges in deploying systems within and across the wireless spectrum.

Visit http://www.red-m.com <http://www.red-m.com>

About Red-M's TAM
Red-M delivers its portfolio of services via a structured five-step approach known as Total Airspace Management (TAM). TAM transforms chaotic, unmanaged airspace - the air in and around buildings in which wireless operates - into a tangible, cohesive and secure company asset.

TAM's five-step process includes: developing a wireless strategy that aligns with the building's purpose; carrying out an audit of the physical site; designing the wireless infrastructure; implementing the appropriate wireless technologies; ongoing management of the infrastructure.

insight

__________________________________________________________________________
LOUISE WHEBLE
Insight Marketing and Communications
HEATHROW I MANCHESTER | MUNICH | SINGAPORE
Tel +44 (0)1625 500 800 I Fax +44 (0)1625 500 900
www.insightmkt.com
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