<< home

Insight Marketing - Client News
Wednesday, November 16, 2005
Two new multi-format wireless IC designs from Hantro enable highe

Hantro today announced two new silicon designs that will enable the encoding and decoding of high resolution video in the most resource limited environments.

SDTV Resolution Record and Play in a Feature Phone

3G Congress, Hong Kong - 16th November 2005 - With handset cost and
battery life primary design criteria, the challenges of incorporating
video capability into volume selling mobile handsets are many. Hantro, a
world leader in mobile multimedia technologies, today announced two new
silicon designs that will enable the encoding and decoding of high
resolution video in the most resource limited environments.

Enabling up to SDTV resolution with 30 frames per second, the 6170
decoder and 6270 encoder products provide support for MPEG-4 simple
profile, H.263 profile 0 and H.264 / AVC baseline as well as JPEG still
images up to 16Mpix. Optimised for integration into wireless baseband or
application processors, the encoder and decoder off-load all of the
computationally heavy tasks from the CPU to dedicated hardware
acceleration which makes high resolutions possible without the need for
a more costly processor core. When compared to a full software solution
running in an ARM9, the 6170 and 6270 can deliver up to a 97% reduction
in CPU load with a 50% saving in power consumption.

"Achieving high performance video in cost efficient and low powered
processor ASIC designs is a fundamental requirement for bringing mobile
video to the mass market" says Eero Kaikkonen, President and CEO of
Hantro "We have been designing for wireless system on chips since 1992
and have been focused on video codec designs since 1998. It is through
these 13 years of experience that we are able to deliver the most
efficient designs for wireless IC's without compromising performance."

The 6170 decoder incorporates a host of post-processing features that
improve visual performance, simplify device integration and facilitate
application development: -

· Colour conversion changes the output video to RGB format,
meeting display input requirements.
· Brightness, contrast and saturation provide complete control
over the visual aspects of the image.
· Alpha blending and masking simplify user interface design.
· Cropping and scaling enable higher resolution video / still
images to be easily displayed on the handset screen.
· Picture in picture facilitates the implementation of
applications such as: video telephony and channel preview for mobile TV.

6270 benefits from Hantro's extremely efficient patented indexed full
search motion estimation algorithm. By utilising all block sizes from
4x4 through to 16x16 with ¼ pixel accuracy the algorithm delivers a 4x
speed increase over more complex full search algorithms without a loss
in visual quality. The speed increase enables VGA/D1 resolution encoding
with 100-166MHz clock frequency in AHB/OCP bus based SoCs; a traditional
full search algorithm would require a 400-600Mhz clock which would
result in excessive power consumption and unrealistic SoC design
requirements.

Both encoder and decoder utilise Hantro's common API making it easy to
migrate existing applications, developed for previous generation
hardware or software codecs, over to the 6170 and 6270 products.

6170 and 6270 will be available for delivery during the first quarter of
2006.


About Hantro
Hantro is a world leader in multimedia technology for mobile handsets.
Provided as intellectual property and delivering optimal value and
performance, Hantro's product portfolio includes: -

· A complete range of hardware and software video codec designs
that support MPEG-4, H.263, H.264/AVC and VC-1 formats up to SDTV
resolutions
· JPEG still-image codecs supporting up to 16MP
· AMR and aacPlus audio codecs
· A comprehensive suite of pre- and post-processing technologies
· Streaming protocols
· File format module for .mp4 /.3gp
· Multimedia application development platform that simplifies
handset integration, shortens lead times and reduces development costs.
· A full range of integration and support services for OS and
device porting.

With proprietary algorithms, patented technology and a continual product
development program, Hantro is focused on enabling a more compelling
user experience by delivering better quality video with reduced power
consumption and CPU load. Extensive participation in the IMTC and M4IF
testing programs guarantees compliance with 3GPP standards ensuring the
full interoperability of applications such as: Camcorder, Video Player,
Video Telephony and Mobile TV. For more information please visit
http://www.hantro.com


 

This feed contains news releases issued by the technology clients of Insight Marketing and Communications Ltd

www.insightmkt.com





Subscribe with Bloglines
Archived News
November 2004
December 2004
January 2005
February 2005
March 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
January 2008