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Wednesday, November 16, 2005
Hantro adds Coding Technologies' aacPlus audio codec to their por

Hantro and Coding Technologies announced today that they have signed an agreement under which Hantro will incorporate the performance optimised aacPlus(tm) codecinto their mobile multimedia proudct offering to deliver an incredible multimedia experience on wireless handsets.

Best-of-Breed Audio and Video Implementations Enable the Most Compelling
Multimedia in Mobile Handsets

3G Congress, Hong Kong - 16th November, 2005 - Hantro and Coding
Technologies announced today that they have signed an agreement under
which Hantro will incorporate the performance optimised aacPlus(tm) codec
into their mobile multimedia product offering. With quality comparable
to MP3 at only a quarter of the bitrate, aacPlus audio is an ideal
companion to H.264 / AVC or VC-1 video for delivering an incredible
multimedia experience on wireless handsets.

aacPlus is AAC coupled with Coding Technologies' patented Spectral Band
Replication (SBR) and Parametric Stereo technologies. SBR and Parametric
Stereo are groundbreaking audio compression techniques that dramatically
reduce the size (bit rate) of digital audio files while maintaining the
same audio quality. In third-party listening tests, consumers found
comparable quality between music files encoded at 128 Kbps in MP3 versus
those encoded at 32 Kbps with aacPlus. This level of efficiency
fundamentally changes the economics of digital music delivery and
enables new applications in mobile and digital broadcasting. Coding
Technologies' aacPlus has been adopted in standards from 3GPP, DVB, DVD
Forum, MPEG, and others and is quickly becoming the defacto-standard for
mobile handsets worldwide.

"Coding Technologies is a natural choice for Hantro to partner with."
Says Eero Kaikkonen, President and CEO of Hantro "Their implementation
of the MPEG-4 aacPlus standard is leading the field for quality and
performance, coupled with our video technologies we have created the
best foundation for creating the most compelling applications in the
most resource limited environments."

"Hantro's expertise in video coding and its broad solution offerings are
a perfect fit for our aacPlus audio technology", added Oliver Kunz, Vice
President Strategic Marketing Coding Technologies. "Services combining
audio and video are in the focus of network operators, manufacturers and
users alike, and this deal is offering a best-in-class combination
ensuring optimum user experience."


About Hantro
Hantro is a world leader for multimedia technology in mobile handsets.
Providing both hardware and software based designs, the company is
uniquely positioned to deliver technology solutions for silicon
providers, device manufacturers and network operators. Provided as
intellectual property and delivering the optimal value and performance
proposition, Hantro's product portfolio includes: -

· A complete range of hardware and software video codec designs
that support MPEG-4, H.263, H.264/AVC and VC-1 formats up to SDTV
resolutions
· JPEG still-image codecs supporting up to 16MP
· AMR and aacPlus(tm) audio codecs
· A comprehensive suite of pre- and post-processing technologies
· Streaming protocols
· File format module for .mp4 /.3gp
· Multimedia application development platform that simplifies
handset integration and shortens lead times, reducing development costs.

· A full range of integration and support services for OS and
device porting.

With proprietary algorithms, patented technology and a continual product
development program, Hantro ensures a more compelling user experience by
delivering better quality video with reduced power consumption and CPU
load. Extensive participation in the IMTC and M4IF testing programs
guarantees compliance with 3GPP standards ensuring full interoperability
of applications such as: Camcorder, Video Player, Video Telephony and
Mobile TV. For more information please visit http://www.hantro.com

About Coding Technologies
Coding Technologies is a privately held company with offices in Sweden,
Germany, and Silicon Valley. Founded in 1997 in Stockholm, the company
later merged with a spin-off of the renowned Fraunhofer Institute in
Germany, the inventor of MP3. Coding Technologies' customers include
America Online, Ericsson, KDDI, LG, mmO2, Nokia, RealNetworks, Samsung,
SK Telecom, Thomson, Texas Instruments, and XM Satellite Radio.

Coding Technologies provides the best audio compression for mobile,
broadcasting, and Internet. SBR(tm) (Spectral Band Replication) from Coding
Technologies is a backward and forward compatible method to enhance the
efficiency of any audio codec; putting the "PRO" in mp3PRO and the
"Plus" in aacPlus. Parametric Stereo from Coding Technologies and
Philips again significantly increases the efficiency of audio codecs for
stereo signals at low bit rates. Products from Coding Technologies are
fundamental enablers of open standards such as 3GPP, MPEG, Digital Radio
Mondiale, HD Radio, DVD and HD-DVD.

 

This feed contains news releases issued by the technology clients of Insight Marketing and Communications Ltd

www.insightmkt.com





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