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Insight Marketing - Client News
Monday, October 03, 2005
Platinum service from Redstone Converged Solutions

Avaya's highest certification status achieved, enabling Redstone to meet
convergence needs of enterprises, small and medium businesses

October 3, 2005 - Leading communications and technology company, Redstone
Converged Solutions, has attained Platinum BusinessPartner status, the
highest level of certification from Avaya a leading global provider of
business communications software, systems and services.

Rob Coyne, Chief Commercial Officer, Redstone Converged Solutions, said, "On
joining this business last October, one of our key priorities was to achieve
Platinum status with Avaya. I am delighted that our focus and activity over
the past year has resulted in us achieving Platinum certification. This is
testimony to the hard work and quality of the team we have at Redstone."

Redstone is one of 16 Avaya business partners in Europe, Middle East and
Africa who have achieved Platinum certification status through Avaya's
enhanced BusinessPartner programme, which was announced in October, 2003.

The programme is designed to provide flexibility and balance, allowing Avaya
business partners to tailor their participation and gain 'points' across
five specific business areas: business engagement, marketing support,
customer service, professional certification, and product authorisation. A
balance of excellence across different areas of expertise allows business
partners to accumulate more points. This enables them to obtain higher
certification, which brings benefits such as increased funding from Avaya
for marketing programmes through Avaya Marketing Funds (AMF).

To ensure a breadth and balance of skills development to better support
customers, no more than 35 percent of certification allocation may come from
one area, thereby placing more emphasis on the overall level of business
operation, customer support and skills training and not just hitting revenue

Redstone Converged Solutions gained the majority of its points through:
- Business Engagement - working with Avaya, the company delivered a
Business and Marketing plan and met
monthly forecasts to reach the required levels of revenue
- Customer Service - Redstone Converged Solutions gained maximum points
through the Service Assessment
which measures quality of service across three levels based on their
support and communication with
- Professional Certification - Redstone Converged Solutions engineers have
attained the Avaya Certified
Association level with one engineer becoming a Certified Specialist in

In addition to these strengths, Redstone Converged Solutions increased its
authorisation and specialisation of Avaya's portfolio of IP telephony
systems and applications for enterprises and small and medium businesses.
Redstone is now equipped to integrate a wider range of Avaya systems,
applications and services with its solutions to benefit customers of all

- ends -

About Redstone
Redstone plc delivers a complete range of specialist voice, data and smart
building communications services and networking solutions. As a multi-tier
ISP and network operator holding a telecom licence, the company has 370
staff in eight UK offices and a turnover of over £60m (2004). As an
end-to-end provider, Redstone can manage the lifecycle of any solution from
consultancy to delivery and managed services, backed up by excellent
customer care. It has accreditations from Cisco and Avaya as a Global
Partner and strategic partnerships with vendors including BT Wholesale and
Siemens. Working across all market sectors, Redstone has particular
expertise in education, healthcare, local government, property and retail.
Redstone is Cisco Systems UK Mobility Partner of the Year and won the 2003
Channel Network Award for innovation for developing the retail network
infrastructure at Bullring Birmingham. For more information see

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than
1 million businesses worldwide, including over 90 percent of the FORTUNE
500®. Focused on businesses large to small, Avaya is a world leader in
secure and reliable Internet Protocol (IP) telephony systems and
communications software applications and services. Driving the convergence
of voice and data communications with business applications - and
distinguished by comprehensive worldwide services - Avaya helps customers
leverage existing and new networks to achieve superior business results.
For more information visit the Avaya website: http://www.avaya.com

Press Contact:
Ann Fielder
Insight Marketing and Communications
Tel: 0208 564 6385
Email: afielder@insightmkt.com


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