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Insight Marketing - Client News
Monday, February 14, 2005
HANTRO EXTENDS PARTNERSHIP WITH SANYO SEMICONDUCTOR TO INCLUDE H.264/AVC
See H.264 Video on the SANYO LC690132A Application Processor at Hantro’s Booth - 3GSM 2005 (Hall 2, Booth D6)

3GSM World Congress, Cannes – 14th February 2005

Hantro, the leading provider of video enabling technology for mobile devices today announced that their H.264/AVC software solution will be demonstrated on the SANYO LC690132A application processor at 3GSM.

The LC690132A, which incorporates Hantro’s MPEG4 hardware acceleration for encode and decode up to CIF resolution at 30fps has been commercially available since October 2004. By adding the new software 6100 decoder and playback engine from Hantro, SANYO is able to provide an immediate upgrade of H.264 capability to existing customers.

“Hantro have been the preferred provider of MPEG4 video technology for our silicon solutions since 2001.“ Says Mr. Narihito Takada, SANYO “They have consistently proven their capability to deliver competitive solutions ahead of the market and we are pleased to be able to increase the value of our offering with their H.264/AVC solution.”

Implemented in ANSI-C, Hantro’s 6100 decoder and playback engine is easily ported to multiple operating systems. Optimised for handheld devices and enabling a fast time-to-market, it is an ideal solution for adding functionality to existing platforms. Capable of QVGA, 15fps playback with simultaneous audio in existing ARM9 core based processors, the 6100 brings H.264 capability to most mid-range and high end handsets that are currently available.

About Hantro
Focused on mobile, Hantro is committed to continually advancing video enabling technology to deliver capabilities that exceed the expectations of the marketplace. As the leading provider of hardware and software based MPEG4/H.263 and H.264 video solutions specifically tailored for handheld devices, Hantro is uniquely positioned to provide technology solutions for silicon providers, device manufacturers and network operators. For more information please visit www.hantro.com

About SANYO Electric Co., Ltd.
SANYO Electric Co., Ltd. is one of the global consumer electronics giants leading the way in innovations that is expanding technology for its strategic business domains “Digital & Device” and “Energy & Ecology”. SANYO's businesses cover a broad range from AV/Information and Communications Equipment, Home Appliances, Commercial Equipments, Electronic Devices, Batteries and Others. The SANYO group is truly an international organization, consisting of 109 subsidiaries and 67 affiliates globally with consolidated sales for the fiscal year ended March 31, 2004 at $23,729 million. For further information, please visit SANYO's web site at http://www.global-SANYO.com/.

Press Contact:
Tony Hope
Hantro Products Oy
+358 (0)8 8156 300
tony.hope@hantro.com
  www.hantro.com

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