January 27, 2005: Spam and deliverability is a huge problem for many marketers and recipients. Xpedite, a company that helps businesses manage information distribution to and from their customers through outsourced multimedia messaging solutions, including email, voice, fax and wireless services, will be showing how to overcome the ISP minefield and ensure email broadcasts reach their intended audience in a presentation at this year’s Technology for Marketing Show (Olympia, London on 8th and 9th February).
During his presentation, Steve King, Technical Solutions Manager, Xpedite UK will outline some critical success factors for creating and managing effective email campaigns. Delegates will benefit from learning:
- Why should you worry about Spam?
- Why do ISPs block your broadcasts?
- What is a whitelist/blacklist?
- Ways to avoid your emails being considered Spam
- How to reduce unsubscribes?
Steve King joined Xpedite in 2001 and has worked with companies such as Nokia, Thomas Cook, MFI, BBC, McGraw Hill, JP Morgan and Scottish Widows.
- ENDS –
Notes to Editors
Steve King speaks at 11.15am on Tuesday 8th February in the Email, Mobile, Web Marketing Theatre.
Xpedite will be exhibiting on Stand D106 and demonstrating live voice broadcast and live SMS. As well as live demos, Xpedite will be talking to visitors about campaign management and how Xpedite’s winning formula ensures email marketing is carried out with military precision.
Xpedite (www.xpedite.co.uk) helps companies manage information distribution to and from their customers through outsourced multimedia messaging solutions, including e-mail, voice, fax and wireless services. Similar to the traditional advertising model of using multiple communications channels such as television, radio and print, Xpedite offers customers an integrated approach to efficiently and effectively reach their target audiences. The company's dynamic service offerings include innovative solutions for high-volume, time-sensitive communications, such as bank statements, billing invoices, subscription renewals, promotional offers, and more. Xpedite processed approximately 3.5 billion messages in 2004 for a global client base that includes almost half of the Fortune 500, and such industry leaders as Nokia, Thomas Cook, MFI, BBC, Scottish Widows, Boeing, JP Morgan Chase, Marriott, Morgan Stanley, Vodafone, Fuji, and Xerox. Xpedite is a business unit of Premiere Global Services (NYSE: PGI, www.premiereglobal.com) and has sales offices in 30 locations throughout the United States and 25 international offices in 18 countries.
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