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Insight Marketing - Client News
Thursday, December 09, 2004
UNSOLICITED CALLS GIVE TELEPHONE MARKETING A BAD NAM
EasyLink Services Interactive Voice Notification improves customer communication life cycles and complies with EU Directives

December 9, 2004– Unsolicited telephone marketing calls are now so frequent and causing such frustration that registrations with the Telephone Preference Service (TPS), are now in excess of 5 million numbers. As TPS registrations increase daily, EasyLink Services continues to believe that voice marketing has a significant part to play in mainstream business marketing campaigns. Easylink effectively transforms the way customer focused organisations communicate with their clients. Major organisations are increasingly turning to Easylink to outsource this important element of their customer communication strategy.

“Despite increasing legislation, some companies have used voice messaging for marketing purposes but have not followed the rules and guidelines. This has given a bad name to a service that should be viewed as an essential tool for genuine customer services such as renewals, credit card activations, and outage alerts”, said Les Russell, Managing Director, EasyLink Services.

EasyLink’s Interactive Voice Notification enables finance, telecommunications, retail, insurance, publishing and debt collection industries to efficiently and cost effectively communicate with their existing customers by recording an interactive audio message that is sent to permission based lists. EasyLink’s IVN is compliant with EU Directives and meets the Direct Marketing Association’s Best Practice Guidelines Code.

EasyLink’s IVN can capture information to complete transactions, add intelligence to call routing and improve agent efficiency. IVN integrates seamlessly with existing call centre infrastructures, Customer Relationship Management systems, and workforce optimisation systems to improve call centre effectiveness at each point in the customer interaction process.

IVN will simultaneously deliver personalised, interactive messages to different groups of customers and report immediately on the success of each message. Simple modifications can then be made until the optimal message
is determined for each segment of the customer base.

“Customer relationships, retention, service and win back are key to organisations across a wide range of sectors and they can benefit from IVN in a positive way. For example charities who wish to make calls for donations following a story on the national news; hospitals and health centres who wish to remind patients of their appointments, service providers seeking to alert customers of service problems and publishing companies who need to remind customers of subscription deadlines, the list of effective uses is growing daily”, said Les Russell.


About EasyLink Services
EasyLink Services Corporation (NASDAQ:EASY), headquartered in Piscataway, New Jersey, is a leading global provider of services that power the exchange of information between enterprises, their trading communities, and their customers. EasyLink’s networks facilitate transactions that are integral to the movement of money, materials, products and people in the global economy, such as insurance claims, trade and travel confirmations, purchase orders, invoices, shipping notices and funds transfers, among many others. EasyLink helps more than 20,000 companies, including over 400 of the Global 500, become more competitive by providing the most secure, efficient, reliable and flexible means of conducting business electronically. For more information, please visit .

Ann Fielder / Fiona Whyatt
Insight Marketing and Communications
0208 564 6385 / 01625 506436
afielder@insightmkt.com / fwhyatt@insightmkt.com
  www.EasyLinkServices.co.uk

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